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Thursday, 24 January 2013

Promo film for Kickstarter

Posted on 08:48 by Unknown
Hi everyone, so it has been quite a while since I last blogged. Sorry folks! From now on I intend to do regular blog posts to keep people in the know of what I'm up to. Since compositing a couple of shots on the independent feature film "The Otherworld" I have realised that I would be much better suited to work on short form productions which offer a higher degree of creative input and a greater variety of work. One of the things I have been working on recently is a promo film for my friend and aspiring alternative therapy business entrepreneur - Saskia.

Promotional film for a Kickstarter project


Saskia has a plan to set up an alternative therapy business and needs the video to act as an essential part of her kickstarter page. I had designed some business cards for her previously, which have proved successful. I believe she is aiming to raise around $10,000 so the video promo is definitely a worthy challenge! The basic idea for her promo is to create a news themed "special report" featuring Saskia as both reporter and massage therapist. Some clear and simple motion graphics, that sit with the live action recording will help delineate her ideas. So far we have done the shooting and now I'm working on the post production. I used my Sony NEX5 to record the footage in HD, and coupled this with sound recorded into a clip on mic.

Business card

Video Promo - still


The shooting took place in my flat, with Saskia filmed against a cream coloured wall. It took me a couple of days to create a clearly defined matte of Saskia which has enabled me to cut her out and place her into a news broadcasting themed environment. I have learned from Ron Brinkmann's book "The art and science of digital compositing" that the most efficient way to rotoscope is to use several mattes - not just one. So here, I have pulled mattes for her body and hair seperately, then combined the two. I have also used a light wrapping technique which creates a subtle effect of the background colours lighting up her outline. The images below show the work in progress:




For my own future reference, and for those of you who are curious - here are the effects I applied to pull a matte of her hair at a part of the video where it swings to the side. These effects are applied to a pre-comped garbage matte so the dynamic range is concentrated to the section of hair being cut out. The still shows the garbage mask and the subsequent matte along with the effects. I pushed everything into the green channel as this provides the best contrast between hair and no hair.


Next, I will be working on integrating some motion graphics with the next scene which shows Saskia as a massage therapist explaining her idea. Here is a still of that shot:






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