Why animation?

I saw this great TED talk recently and it inspired me to ask myself "why?"



Here is why I love working with animation and the moving image:

- Any idea is possible!
- It can offer a simple, fun and effective way of expressing a message.
- In the audio visual area, I get a deep satisfaction of matching visuals to music/sounds.
- Live action can be integrated with animation. It is great to make something that has been previously imagined be perceived as real. If you're not going for photo realism, it is still great to combine the two and create a cool style or express an interesting idea.
- The joy of breathing life into a character or object. Creating a believable world and defying the laws of the real world.
- Animation tends to be a team sport and I enjoy working with others.
- I love working with visual narrative - conventional or abstract.
- It's highly stimulating and utilises both my technical and creative skills.
- It has a range of different applications - television, films, theatre, AV performance, music festival screens, clubs, the internet etc. It is widely accessible.
- It carries the ability to entertain, inform, influence and amaze people, ways in which that are unique to the medium.